How Commercial Landscaping Enhances Business Appeal
Maintaining your commercial properties can be a tricky task. In addition, ensuring that your garden at home is well taken care of, your commercial outdoor space may seem like more of a chore. However, according to The Startup Magazine, ‘one research study shows that as much as 70 percent of first-time sales are based on business curb appeal’.
Having a green space around our business which reflects what type of service customers will have once they enter your business can not only help profitability, but also increase foot traffic. In this article, we will be explaining the importance of commercial landscaping and how you, as a business owner, can ease this unnecessary additional stress.
Curb Appeal and First Impressions
When it comes to running a business from a commercial property, ‘curb appeal’ is everything. You want your business to look intincing from the outset. The outside of your commercial property is the first thing that customers see – and first impressions matter. By having a well-maintained outdoor space, you are creating a positive first look at what your business can offer.
Here at BZ Gardens, as well as working with residential buildings, we are also here to assist with commercial landscaping too. We understand that keeping commercial land well-maintained with lush greenery, beds of colourful flowers and manicured lands can be a full time job in itself. By hiring a professional team of gardeners, you can get back to running your business whilst not having to worry about what the surrounding garden areas look like.
Creating Inviting Outdoor Spaces
In addition to ensuring the outdoor space of your commercial property looks well-maintained, depending on your business, it could also be a good idea to create inviting outdoor spaces. In the summertime, people are much more likely to be drawn to outdoor spaces.
If you run a business where you often speak face-to-face with clients, using your office as a mutual meeting place, your outdoor garden may be required in the summer. By incorporating commercial landscape design, such as patios, seating areas, or garden walkways, your customers and clients can be provided with enjoyable and memorable experiences.
However, it’s important to note that ‘commercial curb appeal is different since the tactics you implement depend on the seasons.’ During summer, you may use your commercial garden space more often, which can require a different level of maintenance then in the colder months. In the winter, whilst customers or yourself may not frequent the garden as often, it’s important to keep maintenance up.
Improves Employee Morale
As well as giving you a great breakaway space for meetings and other business endeavours, a great commercial garden space can also help boost morale amongst your employees. With the hot weather finally here, there are not many people who would want to spend their break at their desks or inside an office room.
By giving your team a chance to be able to get outside, in a beautiful outdoor space, with plenty of sunshine and nature, you are also boosting their wellbeing. The benefits of fresh air and being outside are endless; it reduces your stress levels, helps with memory, boosts productivity and allows for better focus – just to name a few! Having a well-maintained garden allows for your employees to get outside and feel better for it. This can, in turn, benefit the business – as a happy team is much more likely to enjoy their place of work and be more productive.
Enhancing Business Brand Image and Identity
Commercial landscaping can serve as a powerful reflection of your brand’s identity and values. A company’s image means more than it ever has, and ‘rising above the noise to differentiate from the competition is critical to getting found by customers.’ Depending on your business, it’s important to pick a landscaping style which suits your clientele and draws your customers inside.
If you are after a sleek and modern aesthetic for your business, then minimal landscaping is the way to go. With a few, well-manicured trees and shaped bushes, you can create an outdoor commercial space which is minimal, yet still inviting for your clients. Or, if you are looking for a more natural and rustic energy for your business, you can also achieve this through landscaping. By opting for more flowers, shrubbery and carved walkways.
BZ Gardens – Surrey-based Commercial Landscaping
If you are looking to improve your businesses’ overall aesthetic, why not start with your outdoor landscaping? Commercial landscaping can be the difference between a customer choosing you and them passing by. We can help with everything from Artificial lawn installation, turf laying and grass seed to green waste management, seasonal planting and fencing. If your business’s gardens are in need of a little TLC, our team of surrey-based landscaping experts are here for you Contact our team today for more information or if you have any questions regarding our services.
